Brand Identity Breakthrough by Gregory V. Diehl

The Synopsis:

Amazon #1 Bestseller in Public Relations and Sales Selling for Small Business
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn…
•How to incorporate a unique selling proposition into your branding
•The best methods for selling products to customers as a small business
•How to use business storytelling to sell products in both physical and online marketplaces

I received this book from the author for the purpose of this review. All comments and opinions are entirely my own.

Review:

As noted in the synopsis, Brand Identity Breakthrough holds the title of Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business and has great reasons for it!

This book is an excellent resource for entrepreneurs who may find themselves needing to be refueled in their mission statements and value. Gregory does a wonderful job at pushing the need for an emphasis on the value of our businesses, not only as we see it, but also at how our customers see it.

More than just a text-book of “do this” and “don’t do that”, Gregory makes a point to make Brand Identity Breakthrough easy to read, entertaining in some parts, and relatable through illustrations. He describes his points well by involving his own life experiences into the book and provides thought provoking questions that will help the reader involve their own lives into the book as well.

It is a clean book, no use of distasteful language, though some of his illustrations are a bit sexual, however nothing explicit, and they all make his points very clear.

Overall, I was pleased to read Brand Identity Breakthrough and give it 5 out of 5 stars. It comes highly recommended to entrepreneurs.